{"id":86398,"date":"2025-07-31T11:29:27","date_gmt":"2025-07-31T10:29:27","guid":{"rendered":"https:\/\/smeclimatehub.org\/?page_id=86398"},"modified":"2025-07-31T12:09:39","modified_gmt":"2025-07-31T11:09:39","slug":"understand-your-customers-climate-expectations","status":"publish","type":"page","link":"https:\/\/smeclimatehub.org\/sv\/food-and-beverage-manufacturing\/understand-your-customers-climate-expectations\/","title":{"rendered":"\u200b\u200bUnderstand your \u200bcustomers\u2019 climate expectations"},"content":{"rendered":"\n<section id=\"block-6877a1920cb0e\"  class=\"keysteps light\">\n\t<div class=\"container\">\n\t\t<div class=\"content-block\">\n\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t<h2 class=\"title-section\">\n\t\t\t\t\tKey steps for SMEs to take\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"right\">\n\t\t\t\t<div class=\"inside\">\n\t\t<div class=\"block default\">\n\t <div class=\"block-title\">\n\t1. Understand<\/div>\n\t\u200bUnderstand customer expectations and needs when it comes to the climate impact of the products they purchase.<\/div>\n\n\n\t\t<div class=\"block default\">\n\t <div class=\"block-title\">\n\t2. Review<\/div>\n\tReview your customers\u2019 sustainability reports to understand how your SME capitalizes on those initiatives.\u200b<\/div>\n\n\n\t\t<div class=\"block default\">\n\t <div class=\"block-title\">\n\t3. Lead<\/div>\n\tLeverage the rising demand for low-carbon products by positioning your business as a sustainability leader. <\/div>\n\n\n\t\t<div class=\"block default\">\n\t <div class=\"block-title\">\n\t4. Engage<\/div>\n\tEngage with consumers on sustainability, empowering them to lower their carbon footprint with your product(s). <\/div>\n\n\n\t\t<div class=\"block default\">\n\t <div class=\"block-title\">\n\t5. Monitor<\/div>\n\tMonitor customer-related metrics to guide future decisions. <\/div>\n\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"block-6877a1920cb0e\"  class=\"keysteps dark\">\n\t<div class=\"container\">\n\t\t<div class=\"content-block\">\n\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t<h2 class=\"title-section\">\n\t\t\t\t\tExamples of SME actions\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"right\">\n\t\t\t\t<div class=\"inside\">\n\t\t<div class=\"block round\">\n\t Survey your customers and \u200banalyze purchase data to understand their appetite for low carbon products. <\/div>\n\n\n\t\t<div class=\"block round\">\n\t \u200b\u200bTell the story of the actions you\u2019ve taken to reduce your emissions, through press releases, posts on your social channels, and in promotional displays.\u200b\u200b\u200b <\/div>\n\n\n\t\t<div class=\"block round\">\n\t Track the following metrics to quantify the benefits of your climate action to inform future decision making: \r\n\u2022 Customer Retention Rate \r\n\u2022 Customer Satisfaction Score  \r\n\u2022 Customer Lifetime Value. <\/div>\n\n\n\t\t<div class=\"block round\">\n\t Compare engagement metrics and sales to calculate impacts of your climate actions.<\/div>\n\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"action-page-resources pb-full pt-full\">\n\t<div class=\"container\">\n\t\t<div class=\"content-block\">\n\t\t\t\t<h2 class=\"title-section\">\n                    Relevant resources\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t\t<div class=\"action-swiper swiper\">\n\t\t\t\t<div class=\"resource-blocks swiper-wrapper\">\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t      <div class=\"block swiper-slide action-resource \">\n                                                <div class=\"inner\">\n                                                             <div class=\"image\">\n                                                        <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2024\/10\/climatefit-6.jpg\">\n\n                                                    <\/div>\n                                                <div class=\"text\">\n                                                                                                                     <h3 class=\"title\">Engagera dina medarbetare och din gemenskap<\/h3>\n                                                        <p><p>Engagera din personal och ditt samh\u00e4lle f\u00f6r att st\u00f6dja klimatambitionerna.<\/p>\n<\/p>\n                                                    <\/div>\n                                              \n                                                 \n                                           \n\t\t\t\t\t\t\t\t\t\n                                        <span class=\"resource-trigger\" data-resource=\"engagera-dina-medarbetare-och-din-gemenskap\" title=\"Engagera dina medarbetare och din gemenskap\"><\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n                                            <\/div>\n\n\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t      <div class=\"block swiper-slide action-resource \">\n                                                <div class=\"inner\">\n                                                             <div class=\"image\">\n                                                        <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2024\/10\/climatefit-7.jpg\">\n\n                                                    <\/div>\n                                                <div class=\"text\">\n                                                                                                                     <h3 class=\"title\">Netto noll ber\u00e4ttande<\/h3>\n                                                        <p><p>Implementera engagemang och kommunikation i er klimatstrategi.<\/p>\n<\/p>\n                                                    <\/div>\n                                              \n                                                 \n                                           \n\t\t\t\t\t\t\t\t\t\n                                        <span class=\"resource-trigger\" data-resource=\"netto-noll-berattande\" title=\"Netto noll ber\u00e4ttande\"><\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n                                            <\/div>\n\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"btn-slider-wrap\">\n\t\t\t\t\t\t<div class=\"btn-slider slider-featured-prev\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/themes\/newsme\/assets\/images\/backIco.svg\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"btn-slider slider-featured-next\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/themes\/newsme\/assets\/images\/nextIco.svg\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n   <div class=\"bottom-links\">\n<a href=\"https:\/\/smeclimatehub.org\/food-and-beverage-manufacturing\/reduce-waste-from-your-operations\/\" class=\"button action-page-btn\" target=\"\"><img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/themes\/newsme\/assets\/images\/back.svg\"> Back to \u201cReduce waste from your operations&#8221;<\/a>\n<a href=\"https:\/\/smeclimatehub.org\/food-and-beverage-manufacturing\/reduce-energy-use\/\" class=\"button action-page-btn\" target=\"\">Next: \u201cReduce energy use\u201c <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/themes\/newsme\/assets\/images\/next.svg\"><\/a>\n                 \n                        <\/div>\n                            \t<\/div>\n\n\t <div class=\"resource-modal\" tabindex=\"-1\" id=\"f-resource-engagera-dina-medarbetare-och-din-gemenskap\" data-scrollable=\"true\">\n<div class=\"modal-container\">\n    <div class=\"close\">\n        <button class=\"hide-button\" data-target=\"close_f_resource\" type=\"button\">\n                    <svg width=\"24\" height=\"24\" viewBox=\"0 0 684 684\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M640.66 0.659851C652.88 0.659851 663.044 4.7149 671.155 12.825C679.265 20.9351 683.32 31.1 683.32 43.3197C683.32 55.321 679.21 65.4313 670.991 73.6506L402.314 341.98L670.991 610.308C679.21 618.528 683.32 628.638 683.32 640.639C683.32 652.859 679.265 663.024 671.155 671.134C663.044 679.244 652.88 683.299 640.66 683.299C628.659 683.299 618.548 679.19 610.329 670.97L342 402.293L73.671 670.97C65.4517 679.19 55.3414 683.299 43.3401 683.299C31.1204 683.299 20.9555 679.244 12.8454 671.134C4.73535 663.024 0.680298 652.859 0.680298 640.639C0.680298 628.638 4.78996 618.528 13.0093 610.308L281.686 341.98L13.0093 73.6506C4.78996 65.4313 0.680298 55.321 0.680298 43.3197C0.680298 31.1 4.73535 20.9351 12.8454 12.825C20.9555 4.7149 31.1204 0.659851 43.3401 0.659851C55.3414 0.659851 65.4517 4.76951 73.671 12.9888L342 281.666L610.329 12.9888C618.548 4.76951 628.659 0.659851 640.66 0.659851Z\" fill=\"#125B60\"><\/path>\n                    <\/svg>\n                <\/button>\n            <\/div>\n           <div class=\"resource-wrapper\">\n            <div class=\"media-wrapper\">\n    <div class=\"media\">\n    <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2024\/10\/climatefit-6.jpg\">\n        <\/div>\n\n            <\/div>\n            <div class=\"content\">\n                        <h3>Engagera dina medarbetare och din gemenskap<\/h3>\n\n<div class=\"description\">\n<p>Den h\u00e4r modulen \u00e4r utformad f\u00f6r att hj\u00e4lpa dig att l\u00e4ra dig hur du involverar alla delar av ditt f\u00f6retag i din klimatstrategi och s\u00e4kerst\u00e4ller att den har den kompetens som kr\u00e4vs. Detta inkluderar hur du samarbetar med personal f\u00f6r att st\u00f6dja klimatambitioner och bygger motst\u00e5ndskraft hos lokalsamh\u00e4llet f\u00f6r att s\u00e4kerst\u00e4lla att ditt f\u00f6retag inte skadas. <\/p>\n<p>V\u00e5ra kurser \u00e4r utformade f\u00f6r sm\u00e5 och medelstora f\u00f6retag av alla storlekar och fungerar som en bra ing\u00e5ngspunkt f\u00f6r de som precis har b\u00f6rjat.<\/p>\n<\/div>\n                <div class=\"time\">\n                <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/themes\/newsme\/assets\/images\/time.svg\">\n<p>Tid att slutf\u00f6ra: 30 minuter<\/p>\n                <\/div>\n                                <div class=\"provider\">\n<img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2024\/10\/BSR-AND-CISL.png\">\n<\/div>\n                                                <div class=\"access\">\n<a href=\"https:\/\/smeclimatehub.org\/wp-json\/lw\/v1\/sso?redirectUrl=https%3A%2F%2Facademy.smeclimatehub.org%2Fcourse%2Fengaging-your-people-and-community-in-your-climate-ambitions\" class=\"button\" target=\"_blank\" title=\"Engagera dina medarbetare och din gemenskap\">\u00d6ppna resurs<\/a>\n                <\/div>\n                                <div class=\"star-rating-container\" data-resource=\"engagera-dina-medarbetare-och-din-gemenskap\">\n                    <div class=\"loading\">\n<span class=\"loader-new\"><\/span>\n<\/div>\n<\/div>\n\n\n            <\/div>\n           <\/div>\n    <\/div>\n<\/div>\n\n                                <div class=\"resource-modal\" tabindex=\"-1\" id=\"f-resource-netto-noll-berattande\" data-scrollable=\"true\">\n<div class=\"modal-container\">\n    <div class=\"close\">\n        <button class=\"hide-button\" data-target=\"close_f_resource\" type=\"button\">\n                    <svg width=\"24\" height=\"24\" viewBox=\"0 0 684 684\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M640.66 0.659851C652.88 0.659851 663.044 4.7149 671.155 12.825C679.265 20.9351 683.32 31.1 683.32 43.3197C683.32 55.321 679.21 65.4313 670.991 73.6506L402.314 341.98L670.991 610.308C679.21 618.528 683.32 628.638 683.32 640.639C683.32 652.859 679.265 663.024 671.155 671.134C663.044 679.244 652.88 683.299 640.66 683.299C628.659 683.299 618.548 679.19 610.329 670.97L342 402.293L73.671 670.97C65.4517 679.19 55.3414 683.299 43.3401 683.299C31.1204 683.299 20.9555 679.244 12.8454 671.134C4.73535 663.024 0.680298 652.859 0.680298 640.639C0.680298 628.638 4.78996 618.528 13.0093 610.308L281.686 341.98L13.0093 73.6506C4.78996 65.4313 0.680298 55.321 0.680298 43.3197C0.680298 31.1 4.73535 20.9351 12.8454 12.825C20.9555 4.7149 31.1204 0.659851 43.3401 0.659851C55.3414 0.659851 65.4517 4.76951 73.671 12.9888L342 281.666L610.329 12.9888C618.548 4.76951 628.659 0.659851 640.66 0.659851Z\" fill=\"#125B60\"><\/path>\n                    <\/svg>\n                <\/button>\n            <\/div>\n           <div class=\"resource-wrapper\">\n            <div class=\"media-wrapper\">\n    <div class=\"media\">\n    <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2024\/10\/climatefit-7.jpg\">\n        <\/div>\n\n            <\/div>\n            <div class=\"content\">\n                        <h3>Netto noll ber\u00e4ttande<\/h3>\n\n<div class=\"description\">\n<p>Den h\u00e4r modulen hj\u00e4lper dig att implementera internt och externt engagemang och kommunikation i din klimatstrategi f\u00f6r att hj\u00e4lpa din verksamhet att v\u00e4xa.<\/p>\n<p> V\u00e5ra kurser \u00e4r utformade f\u00f6r sm\u00e5 och medelstora f\u00f6retag av alla storlekar och fungerar som en bra ing\u00e5ngspunkt f\u00f6r de som ska b\u00f6rja.<\/p>\n<\/div>\n                <div class=\"time\">\n                <img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/themes\/newsme\/assets\/images\/time.svg\">\n<p>Tid att slutf\u00f6ra: 30 minuter<\/p>\n                <\/div>\n                                <div class=\"provider\">\n<img decoding=\"async\" src=\"https:\/\/smeclimatehub.org\/wp-content\/uploads\/2024\/10\/BSR-AND-CISL.png\">\n<\/div>\n                                                <div class=\"access\">\n<a href=\"https:\/\/smeclimatehub.org\/wp-json\/lw\/v1\/sso?redirectUrl=https%3A%2F%2Facademy.smeclimatehub.org%2Fcourse%2Fnet-zero-storytelling\" class=\"button\" target=\"_blank\" title=\"Netto noll ber\u00e4ttande\">\u00d6ppna resurs<\/a>\n                <\/div>\n                                <div class=\"star-rating-container\" data-resource=\"netto-noll-berattande\">\n                    <div class=\"loading\">\n<span class=\"loader-new\"><\/span>\n<\/div>\n<\/div>\n\n\n            <\/div>\n           <\/div>\n    <\/div>\n<\/div>\n\n                                <\/section>\n\n\n\n<div class=\"stay-updated-block darkBackground  pt-full-new\">\n\t<div class=\"container\">\n<div class=\"column\">\n<h2>Stay updated<\/h2>\n<p>Sign up for our newsletter to stay updated with the latest climate developments.<\/p>\n<\/div>\n<div class=\"column\">\n\t<button data-popup-button=\"stay-updated-form\" type=\"button\" class=\"button none\">Subscribe<\/button>\n<\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10027,"featured_media":0,"parent":86324,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-action-page.php","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-86398","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>\u200b\u200bUnderstand your \u200bcustomers\u2019 climate expectations - SME Climate Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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